Facebook Mark Zuckenberg – annual salary of 1 dollar

creative commons Flickr – Images Money

There are already a lot of discussions going about the crazy wages of top-CEO’s. In the US, the New York Times reported mid 2013 that a median pay package of CEO’s in 2012 was 15 million dollar (salary, cash bonuses, perks and other forms of cash and stock options). The American CEO’s earn almost twice as much as their counterparts in European countries.

But ‘Less is Beautiful‘ because Facebook founder and chief executive Mark Zuckerberg is following in the footsteps of other tech giants like Appleโ€™s co-founder Steve Jobs and Google founders Sergey Brin and Larry Page: he took a salary cut to just 1 dollar per year in 2013, according to a regulatory filing on Monday. But please don’t worry about the salary of Mr. Zuckenberg because he’s quite wealthy (the value of his Facebook stock is around 27 billion dollars ๐Ÿ˜‰ – he owns 20% of the Facebook stocks – according to Forbes).

And even knowing that it’s a symbolic action, it might be a good signal to some other CEO’s to look again with some ‘normal’ eyes to their salaries and think about ‘how much is too much?’. The funny thing is that most high performers aren’t motivated by the huge awards but are generally more motivated by challenge. But the system is kept in place because a lot of times, the CEO’s pay is set by the compensation committee, usually comprised of other chief executives.

And something completely else – but with a nice link to Facebook and ‘why more is too much’ (same same but different) – is the campaign of the Whopper Sacrifice. It was a promotion campaign (January 2009) where they offered a free ‘Burger King Whopper hamburger’ if you defriended 10 friends from Facebook. People immediately started to stop relationships with their digital friends ๐Ÿ˜‰ After a week, more than 233.000 ‘friends’ were sacrified for a burger and Facebook disabled the application. Watch the movie:

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