This is a great example of a cross-industry innovation example between two quite different industries: education (students) and retirement homes (seniors). Brazilian students want to learn English and the American seniors living in a retirement home have a lot of time and like to talk to people.
Speaking Exchange is a project in Brazil where these two groups are united and it works very well. The conversations are recorded and the teachers can watch the video to evaluate the students progress.
What would happen if you would combine your industry with a totally different industry? Airline business? Accountancy? Volunteer work? Pharmacy? … Try to find at least 2 or 3 applications (new products or services) if you would combine it with such an industry.
More cross-industry examples on this blog.