Scott Belsky is a business leader, investor and the author of the bestselling book Making Ideas Happen. Longer bio at the end of this blog.
I’ve seen Scott Belsky presenting three times and went to his 99U conference in New York in the previous years. Here are the highlights from last year. And it’s certainly worth to explore their website with high quality articles.
The highlights of this presentation at #Icelive14
How can you go from creative to create? Most idea suffer and get never realized because of the Project Plateau. When you have a new idea, you have a lot of energy and excitement. But after a few weeks … the energy and excitement goes down and people go to a new idea… and a new one. It’s the idea-to-idea syndrome. And you have the gravitational force of operations. And the lack of accountability and leadership capability. And there are disintegrated and unconnected networks.
Making ideas happen = Organisation and execution + Communal forces + Leadership Capability
1. Organisation and execution
+ Create windows of Non-stimulation. Spend energy on staying organized. Focus less on the best ideas and spend organizing time on a not-so-good-idea. We’re living in the era of the Reactionary Workflow – make sure that you have time for disconnection:
+ Organize with a bias to action
+ Measure the value of meetings in action steps (have standing meetings)
+ Have a culture of capturing action steps
+ Prioritize projects visually.
+ Optimize to surpass your horizon of success (go for improvement)
2. Communal forces
+ Three types of people: Dreamers, doers and incrementalist
+ Share ideas liberally
+ Seek competition (who are people who do similar things as you)
+ Fight your way to breakthroughs (watch out for apathy but don’t settle for consensus)
+ Don’t become burdened by consensus (what are the elements where you don’t want to compromise)
+ Overcome the stigma of self-marketing (dare to promote yourself – Eg story of Joshua Bell – famous violist who played in the metrostation)
3. Leadership capability
+Leaders talk last (silence the visionary)
+ Value the teams immune system (the doers are the immune system in day to day operations but when you need ideas – go for brainstorming and the dreamers do their job)
+ Be the Bureaucracy breaker – keep asking annoying questions and force them to make decisions (away from the bureaucrats)
+ Seek and keep the free radicals
+ Gain confidence from doubt (if everybody is saying that you’re crazy, then you could be crazy or you’re on to something).
Scott Belsky is a business leader, investor and the author of the bestselling book Making Ideas Happen. In 2010, Belsky was included in Fast Company’s “100 Most Creative People in Business” list
Through his work at Behance, Scott Belsky has become an advocate for technology and community initiatives that empower the careers of creative professionals and help businesses leverage the creative potential of their people. He has worked with leading media and Fortune 500 companies, including GE and Facebook.
Belsky has founded the Behance Network, the world’s leading online platform for creative professionals to showcase and discover creative work. Behance’s research has been shared in segments on ABC News, MSNBC, and with the United States State Department and CIA.