When I woke up this morning, I discovered that whole Antwerp was covered in a white layer of snow. And it was quite cool to see that somebody had already been communicating with the neighbourhood via the snow. This was the message on the car in front of my house.
A nice way to wake up with a smile. And it reminded me of a slideshare with more than 100 ways to perform guerilla marketing. And one of them was also using snow as a communication tool. I have a feeling that these kind of communication tools are underestimated and that we often go back to the ‘classical’ ways of communication. Of course social media is a great way to spread the word so I’m very happy to promote the slideshare of Martijn Arts who compiled two great slideshows with more than 200 guerilla marketing examples.
Enjoy it and when you pass a car covered in snow, also leave your personal message.