Data is worthless. Give me insights.
A good market researcher will find many interesting things to report. A great one will focus on fewer items, but
bridge the gap to actionable insights. InSites Consulting is a new generation market research agency
Another method – the name was sprouted during our meeting – is the Tapas method. Tapas are a wide variety of appetizers in Spanish cuisine but we use it as a metaphor for small pieces of information that are communicated over a longer period of time. This means insights from a survey are not only delivered to the management board in a presentation, but also to the rest of the organisation through small, easy to swallow bits and pieces. Every day, people will receive an insight in the form of a tweet, an image, a cartoon, … to make sure the results are communicated in a consequent and easily accessible way.
Apply the Tapas method – delivering small bits of information over a longer period of time to make sure your message is communicated in an understandable way.
And an extra present, you can download the Consumer Consulting Board e-book for free from the website of Insites Consulting.
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