This is a nice example of a crazy idea that’s been implemented – selling canned air from different cities in the world. If you fancy to smell the air of Paris or New York City, you can buy a can here.
What I really like is that they dared to go for an ‘impossible, crazy’ idea and also worked it out marketing-wize quite smart because you don’t just buy ‘some’ air from NYC because the ingredients are selected wisely:
New York’s canned air is made of: 20% Empire State Building, 10% Grand Central Terminal, 10% Chrysler Building, 20% Statue of Liberty, 10% Little Italy and Chinatown, 10% Brooklyn Bridge, 10% Times Square, and 10% Central Park.
So those guys can say that they are selling real air. I assume that the inventors have been consultants in the past 😉