• Guerrilla Change

    For leaders ready to stop pushing change

    and start making room for it.

  • When change gets stuck in the system.

    You have the plans.
    You have the strategy.
    You have stakeholder buy-in.
    And yet, nothing really moves.
    Guerrilla Change is for leaders and change-makers who see great ideas getting stuck in bureaucracy, endless alignment meetings, and processes that may have made sense years ago but now mostly slow things down.
    Change needs people who dare to do things differently - and leaders who create the space for them to do so. Because when everyone stays safely inside the lines, very little changes. And organizations that stand still eventually fall behind.
  • Guerrilla change to get moving again.

    The problem may not be a lack of motivation. The people who can make change happen are already there. But they are often up against three invisible forces that make it harder to act.
    The Rule Mafia
    Rules, procedures and systems that once made sense but now get in the way. You can't remove every obstacle in the organisation - but you can start spotting the unnecessary ones, challenge them and create more space for people to act.
    The Yes-But Brigade
    Too much attention goes to the people who resist, while the people already taking initiative remain invisible. Stop trying to convince everyone. Spot the Guerrillas - the people who are already moving - and give them your attention, trust and support.
    The Doubt Dictator
    The voice waiting for permission, certainty or the perfect plan. It lives in your people, but leaders hear it too. Give people room to experiment before everything is figured out. And when an experiment goes wrong, have their back. A little failure is part of the deal.
    Through real stories and unconventional experiments, you'll discover how to remove unnecessary obstacles, recognise the people who are ready to move, and create the trust and space they need to experiment.
    And don't expect another slide-heavy keynote. There isn't a single slide. The entire story unfolds around a set of cardboard boxes that slowly transform the stage - revealing the invisible forces that get change stuck and the Guerrilla tactics that can get it moving again.
    You don't need to create more motivation. You need to remove some obstacles, give more trust and support the people who are already willing to move.
    You have the right people. Give them room.
  • What will the audience take away?

    • Spot the rules, habits and obstacles that unnecessarily slow people down
    • Focus leadership attention on the people who are already taking initiative
    • Give people more room to act without constantly asking for permission
    • Create safer conditions for small experiments, including the occasional mistake
    • Use practical Guerrilla Change tactics to create momentum with your team

    When and for whom is this keynote ideal?

    'Guerrilla Change' is especially suited for situations where change gets stuck in processes or bureaucracy. When several initiatives have already taken place but real movement is still missing. When a strategy or merger is clear, yet the energy to move forward is lacking. Or when HR, change or communication teams feel like they are talking to walls and discussions keep going without concrete action.


    This keynote is designed for HR leaders, change professionals, communication and marketing teams, and leaders responsible for driving change. Change needs people who dare to do things differently - and leaders who create the space for them to do so.

  • So, who is Cyriel?

    Cyriel Kortleven is an experienced keynote speaker on change and an expert in building a change mindset. He helps organisations look at change in a different way and make it easier to navigate in daily practice.

    What you can expect:

    • More than 20 years of experience as a keynote speaker
    • Delivered keynotes in more than 40 countries worldwide
    • Collaborations with international organisations
    • More than 345 recommendations on LinkedIn
    • An interactive and energetic speaking style
    • Practical insights that can be applied immediately
    • Humour combined with genuine depth
    • Curious to experience his approach? Watch the 3 minute showreel.
  • More than 345+ recommendations on Linkedin

    Proof that making change simple actually works. Click here to check out the 342 other recommendations.

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    "Cyriel delivered a splendid and energising keynote presentation for our Change Leaders. As a result new language and tools are now being used regularly. A great experience.“

    Sabine Blanchet

    Country HR manager @ Unilever

    Internal leadership event (50 pax)


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    "Cyriel got the highest score of all speakers with a 4,6/5 followed by comments such as 'Absolutely brilliant', 'By far the best inspiration and needed session', 'Excellent thinking',...This says it all and makes my day."

    Michael Nielsen

    Managing director - TENEO events

    HR Core Academy (200 HR leaders)

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    "Cyriel is a fantastic speaker to work with. His energy and style, combined with the relevant content of his session ensure the delegates leave the event inspired.”

    Simon Yeowart

    Program director - Eventful Group

    Reimagining Asset Mgmt (400 pax)