Why changing behaviour remains so difficult?
Your organisation is full of plans. New strategies, values, culture initiatives and projects follow one another quickly. Everyone understands why change is necessary. And yet, real behaviour change remains difficult.
There is a lot of talking, analysing and planning, but on the work floor very little actually changes. Not because people are unwilling, but because many change initiatives are too vague, too big and too complex.
We design impressive programmes with ambitious goals and strong presentations. But behaviour doesn’t change because of PowerPoint slides. Behaviour changes through concrete, small actions. And that’s exactly where many initiatives get stuck.
Do you recognise that feeling - that you invest a lot in change, yet the behaviour you hope to see never really appears?
The key to successful behaviour change.
Many keynotes about change focus on vision and inspiration. 'Making Change Simple' focuses on something more concrete: behaviour itself. Not abstract ambitions, but visible and measurable actions.
Through the engaging Brainflix metaphor, you discover how our subconscious makes choices and why good intentions often get stuck in old habits. If you want to change behaviour, you need to make the new behaviour easier than the old one.
No heavy model - but a pragmatic formula that increases the success rate of your change initiatives, whether personal or organisation-wide.
The key lies in three principles:• Specific – Translate goals into concrete, observable behaviour.
• Small – Start with mini-actions that seem almost too small to fail.
• Smooth – Reduce resistance by removing obstacles in advance.
When behaviour becomes specific, super small and smooth, momentum starts to build. Change doesn’t become bigger or more complex - it simply becomes easier to put into practice.
More than 345+ recommendations on Linkedin
Proof that making change simple actually works. Click here to check out the 342 other recommendations.
"Cyriel delivered a splendid and energising keynote presentation for our Change Leaders. As a result new language and tools are now being used regularly. A great experience.“
— Sabine Blanchet
Country HR manager @ Unilever
Internal leadership event (50 pax)
"Cyriel got the highest score of all speakers with a 4,6/5 followed by comments such as 'Absolutely brilliant', 'By far the best inspiration and needed session', 'Excellent thinking',...This says it all and makes my day."
— Michael Nielsen
Managing director - TENEO events
HR Core Academy (200 HR leaders)
"Cyriel is a fantastic speaker to work with. His energy and style, combined with the relevant content of his session ensure the delegates leave the event inspired.”
— Simon Yeowart
Program director - Eventful Group
Reimagining Asset Mgmt (400 pax)
